Mix & what..?
Drinx:) is an app that provides delicious customizable bottled beverages straight to the customer, be that for a friendly hangout after work, a small gathering, a bachelor or bachelorette party, or a Sex and the City movie marathon.
The problem
The idea of a company that provides custom-made cocktails through an app, originally came from the desire for a social gathering after a long day of work, which does not require you to get ready to go to a pub, sitting in a crowded place when you can not hear what the other person says or compromise on a familiar regular and pricy cocktail from the menu.
The year 2020 has become a very hated year all over the world, with the arrival of Covid 19 into our lives and we were all forced to shut ourselves in our homes, unable to enjoy social gatherings at all and then the need to celebrate with delicious and happy cocktails became even more necessary.
Mentor
Orit Lichtnaier Gil
from Codesigner
Role
UX & UI design
Micro-copy
Branding
Year
2020
Competitive
analysis
1. Age limit
Absolutely every other app i reviewed had a pop up
or a sign up due to age limitation, asking whether
I’m over 18/21 year old.
2. Recommendation
All apps had user recomendations and reviews, favorites and raiting.
3. Images & illustrations
Most of the apps have a strong emphasis on atmospheric and eye-catching product images or colorful illustrations.
4. Store
Some products have a store with accessories like beverage-specific glasses and packages of
ready-made cocktails.
User flow
Creating UX flow helps me understand the journey the user goes through and simplifies the steps for the best results.
Wireframes
I started the “old fashioned” way, manualy in my sketchbook, trying different approches for the user’s main paths, which are the user personal questionnaire and the creation of the user’s cocktail.
Primary wireframes
Age warning
The year of birth is very important when alcohol is involved, so instead of asking a yes/no question such as:”Are you over 18/21?”, I have decided to ask for their date of birth and tried to make this question more pleasant.
Gradients and rounded shapes were used to create a pleasant, eye candy appearance.
A flirtatious and sweet
micro-copy to create a fun
user experience.
I’ve decided to use the “shake” gesture option, which we have on our smartphones, as a playful way to finish the cocktail assembly and add the fun of bartending into it.
After the user finishes putting together a cocktail, he enters editing mode, where he can design his bottle with patterns and a editable text.
After payment the user can look for the cocktails other users have made, add it to his Wishlist and see the raiting of those cocktails.
Happy & colorful design
Everything about cocktails is lively and loud, wavy and wild, and so are its consumers.
Conclusions
While working on the project, I faced many challenges that without the research I did regarding cocktails and everything related to them, testing of similar products to mine or understanding the customer, the process could have been much more difficult and frustrating.
One of the challenges was to understand what a wizard is and how to make it accessible in a convenient and pleasant way, but also fun and experiential. In addition, I learned how to take text and simplify it into short categories that reduce cognitive clutter.